The
Challenge
The current careers webpage faces a significant challenge despite experiencing high traffic volume: it overwhelms users with excessive information and fails to effectively convince them to interact and apply for positions. The sheer volume of content inundates visitors, leading to confusion and frustration rather than engagement.
One primary issue is the lack of clear organization and hierarchy, making it difficult for users to navigate and find relevant information efficiently. The abundance of text-heavy sections and dense blocks of content further compounds this problem, overwhelming users and deterring them from exploring further.
The
Solution
To address these challenges, the careers webpage required a comprehensive redesign focused on simplifying the user experience and optimizing content presentation. This involves streamlining information, enhancing visual appeal with engaging imagery and multimedia elements, and implementing clear navigation and calls-to-action.
Some features that were updated and added include:
- Stats from Glassdoor representing the quality of work at Bethany
- Improved use of icons to represent and visually describe the benefits to working at Bethany
- Employee quotes with images displayed in a custom built slide show
- Left alignment between all site elements
- Enhanced use of white space to make the content and elements stand out
Furthermore, refining the messaging to effectively communicate the company's unique selling points and employer brand can help capture users' interest and encourage them to explore career opportunities further. By prioritizing user-centric design principles and enhancing usability, the redesigned careers webpage aims to transform high traffic volume into meaningful interactions and successful job applications.