UTM Builder

Project

Overview

Internal Application built with attention to detail and HTML, JavaScript, SCSS and C#

In-house JavaScript based Campaign Generator application which utilized form validation, redirect tool, edit/update feature and JavaScript promises to publish successful UTMs and save any links that may have failed, allowing the user to edit and republish without rebuilding the entire UTM.

Source Code

The

Challenge

A significant problem arises when marketers require the creation of multiple UTMs simultaneously, yet are limited to generating only one at a time.

This limitation can hinder efficiency and accuracy in campaign tracking. For instance, in scenarios where a marketing team is launching multiple ads across different platforms or running diverse email campaigns targeting various audience segments, the ability to create and manage UTMs in bulk becomes essential. Without this capability, marketers are forced to generate UTMs individually, consuming valuable time and increasing the likelihood of errors.

The

Solution

This tool simplifies the process of generating UTMs in bulk, offering several benefits to our marketing team and saving the organization money by not utilizing third party applications.

This application saves time and effort by allowing our marketers to create UTMs for numerous campaigns simultaneously without reentering repetitive data for each UTM. This eliminates the need for complete manual input, reducing the risk of errors and ensuring consistency in UTM formatting across all campaigns.

This updated application enables our marketers to maintain better control and oversight of their campaigns' performance metrics. By effortlessly generating UTMs for each marketing initiative, the team can now accurately track traffic sources, monitor campaign effectiveness, and attribute conversions more effectively.

This tool promotes collaboration and scalability within the marketing team and serves as a valuable solution for all of our marketers, empowering them to optimize campaign tracking, improve efficiency, and make data-driven decisions with confidence.